ST Engineering companies come under a single brand

1 June 2018 marks a turning point in the ST Engineering branding, as all major company legal names if the global technology, defence and engineering group, specialised in the aerospace, electronics, land systems and marine sectors, are now harmonised. All corporate brands such as ST Aerospace, ST Electronics, ST Kinetics and ST Marine cease to exist replaced by ST Engineering as masterbrand, followed by the sector descriptor, Aerospace, Electronics, Land Systems, and Marine respectively. Other local and overseas subsidiaries will done progressively aligned with the ST Engineering brand. The brand harmonisation will help drive higher brand visibility and position the Group for greater commercial impact and marketing presence as it expands into new global markets and industry segments. Headquartered in Singapore, ST Engineering reported revenue of S$6.62b in FY2017 and it ranks among the largest companies listed on the Singapore Exchange.

 

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